Joel Cote

Born and raised in southern Alberta, and after a brief 16-year stint elsewhere, Joel returned back to southern Alberta in 2013 and has put down roots here in Lethbridge. But Joel is not your typical southern Alberta guy. “It’s not that I don’t like trucks,” he says, “I just prefer to drive a car or motorcycle, I find them more fun. The story of my life is that I tend to like things that are different than what most people like.” From the color of his pants to the house he lives in, to say that Joel’s taste is eclectic would be an understatement.

So why real estate? Why not be an artist or DJ? “My whole life I’ve dealt directly with the public, and I love to make people happy. I used to sell homes for a builder, and I loved being able to work with clients to find their dream homes. Moving over as a real estate agent allows me to service my clients 100 percent because I have a much larger inventory to work with, as well as the ability to get the absolute best possible price and not worry about profit margins. It took a lot of work to become an agent, but it didn’t take a lot of thought to make the move. It was a no-brainer.” So if I’m understanding correctly, having fun is Key, but customer service is a priority? “Yes! I think you just found my motto.”